Good Influence: How to Engage Influencers for Purpose and Profit

Have you ever mobilized the power of popular culture, celebrities, and influencers to do good?“I have worked with Paul on several philanthropic campaigns for social change. His expertise has also contributed to the health of my nonprofit SixDegrees.org. Any leader or brand who wants to be a force for good will find his insights valuable.”—Kevin Bacon, Award-winning actor and philanthropistPaul M.

Katz is a GRAMMY-nominated music executive, social entrepreneur, and the founder and CEO of Entertain Impact, an award-winning social impact agency. He has been at the forefront of bridging the worlds of popular culture and philanthropy for over 30 years, with experience ranging from The Bill and Melinda Gates Foundation to Usher.Having worked on more than 100 marketing campaigns, Katz has developed his own five-step sequence, dubbed D.R.E.A.M., for creating and executing influencer-led campaigns.

In GOOD INFLUENCE, Katz shares bite-sized lessons, case studies, entertaining stories, and practical tips while laying out his thorough roadmap for employing popular culture and influencers. Whether the goal is to raise awareness, support or money, with GOOD Influence as their guide, organizations of all sizes and resource-levels, have the tools they need to harness the power of fame culture for social good.“Paul has been an invaluable resource to me and my team, and it’s thrilling that his expertise is now available to all through Good Influence.

His decades of experience in harnessing popular culture for social good are apparent on every page. A must-read for any non-profit leader exploring cause influence for the first time.”—Charlie Kunzer, Executive Director, ALIMA USA (The Alliance for International Medical Action)Are you ready to make a difference?Read GOOD INFLUENCE today!